MAP SHOWS UK REGIONAL HOME SALE PROFITS
Recent analysis by Zoopla reveals the financial gains enjoyed by British homeowners who have sold their properties over the past 18 months.
The data reveals an average gross profit of £72,000 — equating to a 38% uplift on original purchase prices — reflecting the considerable house price inflation of the last decade.
However, beneath this headline figure lies a complex and nuanced market, shaped by regional variations, property types, and evolving buyer behaviours.
For those thinking about selling, this is how much profit you could make on your home if you list it soon…
Average profits of sellers in the UK
Between March 2024 and September 2025, the typical homeowner across England, Wales, and Scotland who sold their home had held the property for around nine years, capitalising on years of steady price growth.
Regionally, Londoners enjoyed substantial equity growth, with average gains of £130,000 over a decade — albeit slightly below the national average in percentage terms (35%).
The South East and East of England also posted healthy profits, ranging from £84,000 to £94,000.
Scottish homeowners, however, saw more modest increases, reflecting a shorter average ownership period of six years and perhaps differing economic factors across the border.
The North East returned the smallest typical gain of £35,000, underscoring the marked regional disparities present in the UK housing market.
Perhaps unsurprisingly, detached houses saw the largest gains, delivering an average profit of £122,500 (a 45% increase), indicating strong demand for larger, more spacious homes.
Semi-detached homes and terraces followed with £80,000 (44%) and £64,250 (40%) respectively, while flats saw relatively modest gains of £27,000 (15%), highlighting a divergence in market dynamics by property type.
Richard Donnell, executive director at Zoopla, said: ‘British homeowners are sitting on sizeable capital gains from years of historic house price inflation, which varies widely by geography and property type.
‘The scale of gains from historic price inflation is unlikely to be repeated in future with lower levels of annual price inflation in more recent years than in the past.’
Indeed, current conditions showcase a buyer’s market with an abundance of homes for sale — the highest in seven years, according to Donnell — thereby increasing options but also ushering in greater price sensitivity.
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‘Homes that attract limited interest and require a price reduction can take twice as long to sell,’ he adds.
Zoopla’s September House Price Index shows the average house price in the UK reached £271,000 as of August 2025, representing a 1.4% increase (£3,870) over the past year.
The data indicates that UK homebuyers have been returning strongly to the market over the past two years, contributing to a steady recovery in housing sales.
Estate agents now typically have 36 homes for sale — 20% more than in 2023 and 8% higher than the same period last year — providing buyers with wider options.
However, speculation over potential tax changes has started to affect market activity, particularly for properties priced above £500,000.
Both buyer demand and new listings for higher-value homes have declined compared with a year ago, as prospective purchasers pause ahead of the Autumn Budget.
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